NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Data Analyst to join their Data Operations team. The role involves supporting the Senior Manager on the Advanced Data Operations team, optimizing workflows, and ensuring operational efficiency for audience-targeted ad products across various platforms.
Work with data vendors to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.
Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient.
Partner with the One Platform Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting.
Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients.
Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.
Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data.
Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs.
Leverage coding and programming skills to analyze various datasets in order to build strategic audiences.
Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.
Qualification
Required
BA/BS degree required, preferably in a quantitative field of study.
2+ years of professional experience in media, digital advertising, technology, or financial services.
Digital campaign management, ad ops experience, or TV and addressable advertising experience is highly desirable.
Familiarity with DMPs/CDPs and FreeWheel MRM.
Familiarity with Linear and/or Digital operations and working with 3rd party vendors.
Familiarity with traditional TV measurement (Nielsen), digital media math.
Strong organizational and project management skills.
Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion.
Customer service orientation (internal and external customers).
Highly self-motivated and entrepreneurial spirit; intellectually curious individual who proactively seeks out time-saving solutions & tools.
Familiarity with both online and offline data sources and available linkages.
Excellent communication and interpersonal skills, with the ability to present complex data in a clear and concise manner.
Innovative mindset with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure.
Preferred
Experience with programming languages including SQL, Python, Scala, Databricks, Spark and/or Zeppelin notebooks.
Can adapt quickly to changing demands and embrace ambiguity.
Familiarity with current privacy regulations and practices within the audience data industry.
Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes.
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
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