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The Walt Disney Company
·
March 18, 2025
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Analyst, Data Outcomes & Attribution

New York, NY, USA
Full-time
Onsite
$82K/yr - $110K/yr
Entry Level
The Walt Disney Company is a leading entertainment and media enterprise, and they are seeking an Analyst for their Global Data Outcomes & Attribution Team. The role involves collaborating with various teams to measure the effectiveness of advertising on Disney platforms and developing insights to support sales efforts.
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Responsibilities

  • Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
  • Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
  • Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

Qualification

Required

  • 2+ years of Experience in digital, digital video/TV, or media-focused data businesses
  • BA/BS is communications, data analytics, social sciences or related field required
  • Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
  • Must have a comprehensive understanding of the media business
  • Must have excellent presentation and writing skills
  • Must be a team player with the ability to build relationships with both internal and external clients

Preferred

  • Experience with attribution/ROI, brand lift vendors or data providers is a plus
  • SQL experience is a plus

Benefits

  • A bonus and/or long-term incentive units may be provided as part of the compensation package
  • The full range of medical, financial, and/or other benefits
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
Glassdoor
Founded in 1923
Burbank, California, USA
10001+ employees
https://thewaltdisneycompany.com/
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