The Walt Disney Company is a leading entertainment and media enterprise, and they are seeking an Analyst for their Global Data Outcomes & Attribution Team. The role involves collaborating with various teams to measure the effectiveness of advertising on Disney platforms and developing insights to support sales efforts.
Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
Qualification
Required
2+ years of Experience in digital, digital video/TV, or media-focused data businesses
BA/BS is communications, data analytics, social sciences or related field required
Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
Must have a comprehensive understanding of the media business
Must have excellent presentation and writing skills
Must be a team player with the ability to build relationships with both internal and external clients
Preferred
Experience with attribution/ROI, brand lift vendors or data providers is a plus
SQL experience is a plus
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
The full range of medical, financial, and/or other benefits
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
