Nestlé USA is a consumer packaged goods company with a portfolio of food and beverage brands. The Digital Marketing Analyst will support digital and social intelligence capabilities through marketing analytics, reporting, consumer insights, dashboard development, stakeholder collaboration, and AI-readiness initiatives.
Works with Nestle USA’s 25+ Brand teams to democratize self-service reporting & analysis capabilities that enhance marketing communications across paid, social media, social listening, website, SEO, CRM/email, and more. Activities include reporting on website performance, overseeing A/B testing and optimization, analyzing priority campaigns for impact, building insightful dashboards, and measuring the sales impact of brand advertising
Leverages data-driven insights to evaluate and inform brand communication optimization strategies. Creates automated, always-on, informative, and visual dashboards and collaborates with Brand teams to enable delivery of insightful presentations that help improve engagement and effectiveness across all consumer touchpoints
Elevates NUSA’s understanding of the consumer experience and digital journey by leveraging 1st party, 2nd party, and 3rd party data sources to enable identification of consumer and product insights by brand teams, media teams (CRM, social, web, etc.) and Consumer Insights teams
Collaborates with internal departments (CRM, web strategy, paid media, social strategy, enterprise analytics) and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations
Manages NUSA’s reporting requests from start to finish by building measurement/reporting frameworks, understanding stakeholder needs, visualizing data layouts, managing cross-functional IT resources, designing reporting outputs, analyzing results, and making recommendations to marketers
Qualification
Required
Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
1-3 years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening or IT/data management
General experience in digital marketing, marketing measurement, and business analytics (e.g. report generation, marketing campaign analysis, web analytics, email performance, social analytics, social listening, paid media measurement, etc.)
Strong level of comfort working with the reporting platforms, technical analytics tools, and data management systems used to manipulate, transform, and analyze marketing data
Strong comfort and patience with technical data projects, including collaborating with internal/external IT personnel, understanding complex dataflows, coordinating IT resources, and working with large datasets
Experience producing dashboards and other visually compelling reports that enable efficient identification of key insights into business performance
Experience and familiarity with the research process for developing consumer, category & cultural insights
Ability to translate business needs into strategic digital analytics & social listening frameworks that can be executed & replicated across a large organization
Understanding of how AI can be used to support digital analytics & social listening workstreams, including prompt-writing best practices to focus the observation summarizations of AI assistants
Understanding of the social media landscape, dynamics of community interaction, social best practices, and digital analytics tools
Experience in the creation of persuasive PowerPoint decks to “tell the data story,” and in the presentation of these decks to senior audiences
Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers
Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders
Preferred
Experience with experimentation and A/B testing of social/digital content executions
Experience with Salesforce Marketing Cloud and its analytics functionalities
Experience with Power BI to create and visualize data from disparate data sets
Experience in using Google Analytics (or equivalent) and Google Tag Manager to configure website reporting, evaluate performance and derive actionable insights
Experience with social listening, social intelligence, and/or social analytics tools, such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar
Familiarity with the emerging LLM Listening / GEO / AEO space and the associated insights tools
Basic knowledge of coding languages or developer tools
Experience or familiarity with advanced analytics, including media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis, and sales impact studies
Familiarity with foresight use cases, identifying and analyzing trend signals from social media that ladder up to larger cultural movements or consumer behavior shifts
Benefits
Performance-based incentives
401k with company match
Healthcare coverage
A broad range of other benefits
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
