Analyst, Loyalty & CRM

Manhattan Beach, CA

Full-time

Onsite

$85K/yr - $120K/yr

Entry, Mid Level

Skechers, headquartered in Southern California, is a global lifestyle brand known for its comfort technology. The Analyst, Loyalty & CRM Analytics role focuses on improving customer retention and lifetime value by analyzing customer data and supporting CRM and loyalty initiatives.

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Responsibilities

Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value
Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability
Support analysis of promotional effectiveness and customer response trends
Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns
Help develop testing plans, success metrics, and recommendations based on campaign performance
Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies
Document learnings and support ongoing optimization efforts
Help build customer segments based on purchase behavior, engagement, and lifecycle stage
Identify high-value and high-potential customer groups and provide actionable recommendations
Analyze customer behavior trends related to retention, churn, and engagement
Support omni-channel customer journey analysis using CRM and customer data platforms
Support weekly and monthly CRM and loyalty performance reporting
Present insights and recommendations clearly to business stakeholders
Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes
Help promote a test-and-learn culture across CRM and Loyalty teams

Qualification

Required

Bachelor's degree in business, analytics, statistics, economics, or related field
2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics
Experience with GA4, CRM platforms, and customer reporting tools
Basic understanding of A/B testing and customer segmentation
Strong analytical, communication, and organizational skills

Preferred

Interest in e-commerce, customer behavior, loyalty programs, and AI-driven personalization
Familiarity with AI-driven personalization, customer engagement tools, or modern analytics workflows

Benefits

Skechers is a Fortune 500® company — a growth-oriented brand that designs, develops, and markets a diverse product portfolio of lifestyle and performance footwear, apparel and accessories for men, women and children around the globe.

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