Publicis Groupe is a leading media agency focused on driving business outcomes through innovative strategies. The Analyst role involves pulling and arranging data to provide insights, creating reports, and supporting campaign optimizations for high-profile clients.
Pull data from various 3rd-party ad servers like Campaign Manager, and Demand Side Platforms such as Yahoo and DV360 to feed our reporting and optimization
Merge data sets from different platforms to provide weekly reporting views and custom dashboards for the Precision trading team
Maintain a pulse on optimizations and Precision campaign changes
Manage and use our proprietary business intelligence tools to power actionable insights
Cross-functional team coordination and communication (Advertising Operations, Media, Strategy)
Translate success metrics into tracking and reporting requirements
Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way
Derive insights and recommendations from campaign performance reports that are actionable
Assist in development of testing/measurement frameworks and learning agendas
Deliver or support ad-hoc reporting requests
Qualification
Required
Advanced Excel skills (Able to work with complex Excel formulas)
Ability to communicate ideas & findings to internal team and clients in an efficient manner
Ability to analyze the performance of campaigns and assess which optimizations need to be made
Must work well in a fast-paced, team-oriented environment
Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
Bachelor's Degree in a related field
1 year of relevant experience
Preferred
Knowledge of CTV Marketplace (Disney, Paramount, NBC, etc.)
Experience with more than one of the following ad technologies: third-party ad servers and demand side platforms, especially DV360 & Campaign Manager. Use of Innovid, The Trade Desk, Sizmek, & Amobee is a plus
Experience with online advertising media channels, especially Display & Video. Experience with Search, Social Email, and CRMs is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off
Publicis Groupe is a digital and interactive communication services provider.
