Graco Inc. manufactures and markets premium equipment for fluid and powder materials. The Associate Marketing Analyst - E-Commerce will drive qualitative analysis for Graco’s Ecommerce and Digital CX platforms, utilizing reporting tools to manage and analyze data while presenting findings on customer experience and loyalty data.
Compile, analyze, and report on web traffic, e-commerce, product information, sales, and more. Deliver insights across Graco’s marketing organization
Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making
Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies
Concisely and clearly report findings to a wide range of business stakeholders to drive One Graco business strategy. Understand when and how to automate reporting needs
Deliver insights across customer feedback platforms, providing detailed reports to stakeholders. Tools include Adobe Analytics, Qualtrics, GA4, paid media platforms, and more
Create and share reporting requirements with partner teams tasked with building and maintaining data solutions
Manage requests to the marketing team using project management tools
Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion
Work with social media, web design, communications, and other experts to analyze trends and recommend improvements
Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience
Qualification
Required
Bachelor's degree in data analytics, business, communications, marketing, related field, or equivalent experience
Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital marketing analytics role
Advanced Excel and Microsoft 365 skills
Strong analytical and quantitative problem-solving ability
Excellent communication skills, with the ability to present data-driven insights to non-technical audiences
A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence
Preferred
Global industrial manufacturing experience and knowledge
Use of AI models to enhance reporting
Experience in Adobe Analytics/Adobe Experience Platform
Working knowledge of business analytics and data science methods
Data management and analytics tools like SQL, R, Python, and Snowflake
Benefits
Medical
Dental
Stock purchase plan
401(k)
Tuition reimbursement
Graco is a provider of premium pumps and spray equipment for fluid handling in the construction.
