Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. They are seeking a Data Analyst to join their Performance Marketing Team, where the role involves experimenting with marketing campaigns, analyzing data, and developing optimization models.
Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests
Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others
Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers
Qualification
Required
Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
Ability to communicate fluently in English
Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau
Good numerical reasoning skills
Proficiency in Excel
Intellectual curiosity and analytical skills
Preferred
Experience in digital marketing
Academic research experience
Benefits
Generous relocation package
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings.
