Data Analyst, Insights & Analytics

New York, NY

Full-time

Onsite

$80K/yr - $90K/yr

Entry, Mid Level

FOX News Media operates various leading media brands and is seeking a talented data analyst to support digital analytics focused on News & Business content engagement. The role involves deriving insights and producing analyses to inform key business decisions, requiring critical thinking and data presentation skills.

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Responsibilities

Maintain and develop reporting to inform the Fox News Media team of engagement patterns, platform usage, content production and user behavior
Provide custom studies into the impact News & Business content has on consumption to help inform decisions for future feature development
Support with daily monitoring of digital performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or mitigate risk as they build out plans
Create funnel analyses to evaluate various tactics and marketing efforts
Mine large datasets and surface actionable insights, trends and audience learnings
Lead customer cohort initiative to segment users to generate a deeper understanding of audience behavior and marketing tactics and build personas
Perform a wide range of ad-hoc analytics studies to identify recommendations for the programming, sales, marketing, content, and product teams supporting Fox News Media
Develop analyses to monitor performance against competitors in the News & Business industries
Help structure A/B and multivariate tests, ensuring the structure and tracking methodology is sound in order to product meaningful insights and success measurements.

Qualification

Required

Degrees in: Business Analytics; Statistics; Mathematics; Economics; Business; Computer Science
2-3 years in digital performance analytics, with expertise developed in a fast-paced environment
Proficient knowledge of database applications such as Amazon Redshift and programming languages (SQL, Python) and experience joining across large data sets
Experience 1st & 3rd party data such as Adobe Analytics, Google Analytics, AppsFlyer, Optimizely,etc.
Advanced knowledge of MS Excel functions, formulas, VLOOKUP function and pivot tables is required
Understanding of AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions
Communicative person that values building strong relationships with colleagues and stakeholders
Effective interpersonal skills with the ability to work across multiple groups and levels in organization
Positive, people-oriented, and energetic attitude with an entrepreneurial spirit

Preferred

Experience with data visualization tools (Looker, Tableau preferred)

Benefits

Medical/dental/vision
Insurance
A 401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.

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