Data Driven Marketing Analyst 1 - Performance Optimization

New York, NY

Full-time

Onsite

Entry Level

Deluxe is a payments and data firm that offers receivables and payable suite, banker's dashboard, marketing, and branding solutions. The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of data-driven marketing campaigns, where Analysts build clear reporting collateral and drive program optimizations.

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Responsibilities

Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Qualification

Required

Bachelors Degree
Successfully completed coursework in statistics, math, economics, or related quantitative field
Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
Must be 18 years of age or older

Preferred

1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
Exceptional attention to detail and accuracy
Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.