Warner Bros. Discovery is a leading media and entertainment company known for its iconic content and beloved brands. The Data Scientist I role focuses on supporting the HBO Max marketing teams by analyzing the impact of marketing on sales and profitability, developing market mix models, and optimizing media spend to maximize subscriber growth.
Performance analysis to measure marketing campaigns and make recommendations
Analyze and have a deep understanding of media spend (investment and return) and measure performances
Support the development of data framework and analytical approaches
Develop, maintain, and refine market mix models and attribution models using advanced statistical models
Support building optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
Present key drivers behind media effectiveness and performance with business partners and craft related action plans
Qualification
Required
BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required
1+ years of experience building data science/statistical models (Multivariate regression, statistical test measurements, Time Series Model etc.)
Expertise in SQL, R, and Python
Proficient in Databricks a plus
Experience designing and evaluating experimental/ incrementality test a plus
Experience in Media Mix Modeling a plus
Experience in RShiny a plus
Experience in linear and non-linear optimization (Local/Global) approaches a plus
Knowledge of media and advertising (display, digital, paid search etc.) a plus
Preferred
Strong curiosity, leadership, and business acumen
Passionate about using data to drive strategy and product recommendations
Experience in subscription-based businesses or eCommerce preferred
Strong interpersonal skills with the ability to motivate, collaborate and influence
Ability to deliver on multiple projects and meet tight deadlines
A developed creative taste and strong instinct for stories and experiences that will capture consumers
Actively engage in strategic conversations with social insights and community perspectives
Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills
