ADT is seeking a curious, detail-oriented Digital Analyst to support the implementation, monitoring, and analysis of our digital measurement programs. In this role, you will partner closely with product, marketing, and engineering teams to ensure accurate data collection, deliver reliable reporting, and generate actionable insights that help stakeholders understand customer behavior and identify opportunities to improve engagement and conversion.
Develop, maintain, and enhance dashboards and recurring reports in Tableau or similar tools - automate reporting where possible – to support ongoing performance reporting
Conduct funnel analysis, conversion tracking, segmentation, and campaign performance analysis to identify opportunities to improve user experience, engagement, and conversion rates
Communicate insights through clear narratives and visuals; provide recommendations that balance business impact and implementation effort
Partner with Marketing, eCommerce, UX, and Technology teams to define KPIs and measurement plans
Translate business questions into analysis approaches and reporting requirements
Support senior managers in delivering clear and concise insights to stakeholders
Perform data QA and ongoing monitoring to ensure accuracy and reliability of analytics data; investigate anomalies and coordinate fixes with technical partners
Assist with tag management and data collection troubleshooting, including validation and documentation of tracking requirements
Qualification
Required
2–5 years of experience in digital analytics, web analytics, or data analysis roles
Hands-on experience with Google Analytics 4 (GA4)
Experience with tag management concepts and tools (GTM) and comfort collaborating on tracking specifications and data layer requirements
Experience with data visualization tools such as Tableau
Working knowledge of SQL; familiarity with Python or similar languages is a plus
Bachelor's degree in Marketing, Business Analytics, Mathematics, or a related quantitative discipline
Preferred
Strong analytical and problem-solving skills
Attention to detail and commitment to data accuracy
Clear written and verbal communication skills with the ability to translate analytics into actionable business insights for technical and non-technical audiences
Flexible and responsive, ability to prioritize multiple tasks, reprioritize as needed, and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
Demonstrated ability to work with cross-functional teams, independently, and proactively
Self-motivated with the ability to multitask, work independently, and learn technical information quickly
Benefits
ADT is a security company that provides smart home solutions and business security.
