Digital Implementation Analyst

Radnor, PA

Full-time

Hybrid

Entry, Mid Level

Airgas is a leading U.S. supplier of industrial, medical and specialty gases, and they are seeking a Digital Implementation Analyst. The role involves developing and delivering actionable reporting on digital experiences, collaborating with stakeholders, and enhancing data capture methodologies to support business objectives.

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Responsibilities

Developing and delivering robust, actionable reporting on digital experiences.
Collaboration with various stakeholders to provide insights from digital and offline experiences.
Analyze, design, test and create reports which enable the business community to achieve their goals and objectives.
Contribute to the web analytics strategy and customer journey analysis.
Promote the design, development, and maintenance of actionable reporting dashboards.
Conduct detailed analysis using Adobe Analytics data to map, measure, and optimize key segments of the eCommerce customer journey.
Define, track, and report on core eCommerce marketing KPIs and campaign performance.
Execute data validation, troubleshoot data gaps, and perform necessary data manipulation to ensure the accuracy and integrity of all reported metrics.
Document business requirements for metrics and measurements.
Proactively monitor and maintain the digital analytics and tag management systems.
Serve as the key analytical liaison, presenting analysis findings and recommendations to various stakeholders.
Work closely with internal stakeholders to translate business needs into technical requirements.
Advise stakeholders on system capabilities and provide recommendations for optimizing data tracking, integration, and reporting processes.
Continuously review analytics methodologies, implementing best practices to streamline data integration and reporting.
Maintain Smartsheet or equivalent tool to document project timelines, status updates, and stakeholder communications.

Qualification

Required

Bachelor’s Degree in a Business discipline or equivalent work experience
2-4 years of prior experience in testing, troubleshooting, and validation methods to confirm results are being captured accurately
2+ years experience in tag management platforms such as Adobe Launch, Google Tag Manager, etc
Experience with visualization tools
Highly proficient in HTML, CSS, and Javascript
Expertise in digital tracking of multiple/single page application sites
Experience in Understanding And Translating Functional Requirements
Detail oriented, with experience in requirements gathering
Proficient with MS Excel, Google suite (Gmail, Google Docs, Google Sheets, etc)