Frontdoor, Inc. is dedicated to making life easier for homeowners through innovative technology and quality customer service. The Digital Optimization Analyst role focuses on supporting revenue growth via A/B testing and personalization, collaborating with various teams to transform business insights into impactful digital experiences.
Own end-to-end test execution, from experiment design through implementation and analysis
Collaborate and ideate with product, marketing, and business stakeholders to understand objectives and translate requirements into A/B tests or machine learning–driven solutions
Generate test hypotheses, define success metrics, and assess feasibility and prioritization of A/B tests
Execute experiments directly within A/B testing platform, including variation development and metric tracking; partner with UX and engineering teams for more complex experiments by writing feature requirements and ensuring experiment quality
Drive A/B test prioritization to align with key business objectives
Communicate timely, clear analyses of test results to key stakeholders and the broader organization, including insights and recommended next steps to ensure continuous improvement
Identify opportunities to increase experimentation scale via automation and AI solutions
May assume other duties as assigned
Qualification
Required
Proficiency with A/B testing and personalization platforms such as Optimizely Web, Adobe Target, or VWO; Optimizely Web experience preferred
Working knowledge of HTML, CSS, and JavaScript required; proficiency preferred
Fundamental understanding of statistics, including hypothesis testing and experimental design
Proficiency with web analytics tools (Google Analytics 4), Microsoft Excel, SQL, and data visualization techniques required
Strong demonstrated verbal and written communication abilities including presentation skills; must be able to communicate clearly and effectively with both business and technical teams
Experience with project management tools such as Jira and Confluence preferred
Familiarity with AI-driven CRO tools, Generative AI Prompting, and AI Workflow Automation
Bachelor's degree in Statistics, Information Systems, Marketing, or equivalent experience or training
2+ years of experience in designing, implementing and analyzing A/B or MVT tests, preferably in an e-commerce environment
Preferred
Proven ability to handle multiple responsibilities/projects concurrently while meeting deliverables
Ability to work independently in a remote environment
Strong analytical and problem-solving capabilities
Ability to work collaboratively in a fast-paced remote team environment
Benefits
Insurance for medical/pharmacy
Dental
Vision
Life
Disability
Weight loss and smoking cessation programs
Matching 401(k)
Ability to participate in our employee stock purchase plan
Frontdoor is a company that’s on a mission to make home ownership simple.
