Caterpillar Inc. is a global company focused on building sustainable communities and innovation. They are seeking an eCommerce Marketing Analyst to gather and analyze marketing data, evaluate digital marketing strategies, and present insights to stakeholders.
Gathing Raw Marketing data from Marketing Platforms to creating and maintain Marketing performance datasets: Paid media, email, onsite, and registration (20%)
Utilize statistical methods and data mining techniques to uncover trends, patterns, and anomalies in Marketing Data (20%)
Evaluate the effectiveness of Digital Marketing strategies and initiatives, suggesting improvements based on data analysis (20%)
Mentoring (5%)
Administration, training, email, and so on (5%)
Team Ceremonies/Meetings (10%)
Develop and maintain Marketing KPIs, Dashboards, reports, and visualizations (10%)
Present findings and recommendations to stakeholders in a clear and impactful manner
Identify partners needs to align and deliver impactful insights to support their goals (5%)
Stay current with Marketing industry trends and emerging technologies to continually enhance data analysis practices (5%)
Qualification
Required
Bachelor's degree, or foreign equivalent in Computer Science, Mathematics, Economics, Statistics, Integrated Marketing, or in a related field
1 year experience with data analysis, data science, business intelligence or related performing quantitative and qualitative data analysis
Experience with: Visualization tools such as Tableau or Power BI
Experience with: Data Analysis tools including: SQL and Excel
Experience with: Programming language such as Python, R, or Java
Preferred
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
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