Western Alliance Bank, through its subsidiary AmeriHome Mortgage, is seeking a Marketing Analyst to support the Marketing organization with advanced analytics and data engineering. The role involves designing analytical solutions to measure marketing performance and optimize campaign effectiveness, while collaborating with Marketing leadership and stakeholders.
Design, develop, and maintain analytical models to measure and forecast marketing performance across digital and traditional channels, including paid search, paid social, direct mail, email, website traffic, and campaign conversion funnels
Develop attribution frameworks, forecasting methodologies, and performance measurement strategies to optimize marketing spend and maximize ROI
Build and maintain scalable datasets, data pipelines, and analytical processes that support marketing reporting, customer segmentation, campaign targeting, predictive modeling, and decision-making
Leverage SQL, Python, Power BI, and other analytics tools to transform complex data into actionable business insights
Develop campaign monitoring frameworks, KPI scorecards, and reporting that provide visibility into marketing effectiveness
Analyze campaign performance and identify opportunities to improve lead generation, customer acquisition, engagement, and conversion outcomes
Partner with Marketing to optimize analytics platforms and marketing technology tools such as HubSpot, Google Analytics, Google Tag Manager, Salesforce, and other reporting solutions
Evaluate new technologies and data sources that enhance marketing measurement capabilities
Utilize competitive intelligence tools including SEMrush, Competiscan, Lashback, and related platforms to identify market trends, emerging opportunities, and competitive positioning
Develop recurring competitive intelligence reporting and provide strategic recommendations based on market trends and competitor activity
Act as a trusted analytics partner to Marketing leadership by translating business objectives into measurable analytical solutions
Communicate findings and recommendations to cross-functional stakeholders using clear, concise, and impactful data storytelling
Identify and implement automation opportunities that improve reporting efficiency, scalability, data quality, and overall operational effectiveness
Qualification
Required
1+ years of related experience
Bachelor's degree in related field required
Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services
Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI
Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python
Intermediate speaking and writing communication skills
Preferred
Masters or MBA in related field preferred
Benefits
Annual bonus/incentives earned
Medical and dental insurance
Time off
A great 401k matching program
Tuition assistance program
An employee volunteer program
A wellness program
Opportunity to bolster your business knowledge
Learning the ins and outs of how successful companies operate and manage their finances
Western Alliance Bank is a banking firm that offers commercial and business banking solutions.
