Research Analyst

100 Universal City Plaza, Universal City, CALIFORNIA

Full-time

Hybrid

$62K/yr - $70K/yr

New Grad, Entry Level

NBCUniversal is one of the world's leading media and entertainment companies. The Research Analyst will focus on providing research support to NBCU’s content distribution teams, responsible for compiling, organizing, visualizing, analyzing, and presenting cross-platform viewing data in various research projects.

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Responsibilities

Provide market, brand, platform and program analyses and insights based on linear TV and digital audience metrics
Produce regular reports monitoring NBCU and competitive content performance, including written insights derived from the data
Create client-facing highlights for territory specific and global teams, illuminating the success of NBCU series
Build and maintain detailed and accurate historical databases of first-party client data
Ensure data quality and integrity through cleaning, filtering, and system setup for efficient insight generation
Provide support for major annual conferences/events such as LA Screenings and Content Americas
Master multiple ratings/streaming measurement software products
Maintain and help develop systems for storing key departmental data and analyses

Qualification

Required

Bachelor's degree
Background in media research
Proficient in Power Query, SQL, Snowflake, and Microsoft Office 365 (especially Excel and PowerPoint)
Experience with media measurement tools (e.g. Nielsen, Digital-i, ITVR, Tech Edge, Instar) and business intelligence tools (e.g. Power BI, Tableau)
Skilled in analyzing and using 1st and 3rd party datasets

Preferred

Ability to work autonomously to tight deadlines and multiple competing priorities
Ability to collaborate across divisions and build strong working relationships
Knowledge and understanding of the television industry relevant to broadcast, cable and digital platforms, including research terminology and methodology
Excellent numeracy and analytical skills, with the ability to craft out insightful and visually compelling reporting
Knowledge and understanding of the U.S. and/or Latin America media landscape and industry relevant to broadcast, cable, and digital platforms
Outstanding problem solving and investigative skills to answer questions and supplement analyses when only limited data and information are readily available
Experience cleaning and streamlining inconsistent datasets