Publicis Groupe is a digital and interactive communication services provider. The Senior Analyst, Analytics will be a key member of the Analytics team, focusing on deriving insights from data to enhance business outcomes and effectively communicate findings to clients.
Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their managers to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.
Qualification
Required
B.A. or B.S., preferably in Mathematics, Statistics, Economics, Computer Science, Marketing/Advertising or related field
2+ years of experience working with large data sets or conducting quantitative analysis
A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
Comfort in working in highly ambiguous, rapidly evolving environments
Experience working with Python, R programming languages, or proven aptitude to learn quickly
Experience working with relational databases, SQL, or proven aptitude to learn quickly
Strong communication skills
Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
Knowledge of visualization tools like Tableau and Power BI
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
Preferred
Client service (agency, consulting, etc) experience preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Publicis Groupe is a digital and interactive communication services provider.
