TJX is the leading off-price apparel and home fashions retailer in the U.S. They are seeking a Senior Web Analyst to develop and drive the web analytics strategy for their e-commerce sites, optimizing user experience and increasing revenue. The role involves analyzing data, collaborating with cross-functional teams, and providing actionable insights for business improvements.
Web Health Check: Timely reporting of the conversion funnel and other key KPI’s. Collect, analyze, and report on data such as traffic, visitor behavior, and site performance. Monitor trends and proactively identify areas for further research and analysis.
Ad-Hoc Requests & Analysis: Work with cross-functional teams (Marketing, Site Management, Merchandising, IT, etc.) to support requests, prepare analyses, and present key finding and insights to executives.
Optimization Recommendations: Proactively identify and quantify business opportunities using web analytics data. Measure the success of various campaigns as well as A/B tests occurring on our sites.
Identify Tagging Needs: Broadly support the analytics needs for TJX Digital. Partner with other teams to understand tracking requirements to support new site functionalities. Work with IT to ensure data is collected in line with expectations.
Qualification
Required
Bachelor’s Degree
Minimum of 2 years of online analytics experience
Minimum of 2 years of relevant experience with web analytics tools
Proficiency with Microsoft Excel
Preferred
e-commerce experience
strong experience and knowledge of Google Analytics 360 (GA360) and/or Adobe Analytics
