McKesson distributes medical supplies, information technology, and care management products and services. They are seeking a Web Analytics and Tag Management Specialist to support their Corporate Brand and Marketing team, focusing on Google Analytics configuration and reporting, and tag management to enhance data-driven marketing initiatives.
Configure, manage, implement, and maintain Google Analytics accounts and properties for a number of enterprise websites.
Configure Google Tag Manager (GTM) containers for deploying marketing and analytics tracking scripts.
Collaborate with developers to build documentation for website data layer implementation to guide the capture and transmission of user data for analytics purposes.
Partner with marketing, product, user interface, and web development teams to understand business needs and develop comprehensive measurement plans that define data and tracking requirements.
Ensure data accuracy, consistency, and reliability through rigorous testing and validation processes.
Deploy and manage user feedback tools and surveys to gather insights on website experience.
Debug and resolve issues related to analytics implementation and data tracking to ensure accurate data collection.
Analyze web analytics data to understand user behavior and provide reporting and insights.
Perform monthly, quarterly, and annual reporting, as well as ad hoc analysis.
Identify trends, patterns, and insights using statistical methods and data visualization tools.
Effectively communicate data insights with all stakeholders, from marketers to tech teams.
Align data collection strategies with business objectives.
Collaborate with other analysts across the enterprise.
Qualification
Required
Knowledge of Google Analytics, Adobe Analytics or other web analytics tools.
Proficient with Microsoft Excel along with knowledge of data modeling and statistical analysis methods.
Knowledge of Google Tag Manager, Tealium or other tag management solutions along with an understanding of data layer principles.
Demonstrated ability to contribute to multiple projects in parallel in a fast-paced, deadline-driven environment.
Strong problem-solving and analytical skills with attention to detail and accuracy.
Strong communication skills (both written and verbal) for conveying technical information to non-technical audiences.
Ability to work independently and as part of a cross-functional team.
Previous experience in analytics engineering or similar technical analytics roles.
Proficiency with data visualization programs such as Looker Studio, PowerBI, or Tableau.
Experience with generative AI platforms (Claude, ChatGPT, Google Gemini) and proficiency in prompt engineering.
Bachelor's degree in marketing, Statistics, Information Science, Informatics, Computer Science, Mathematics, or a related quantitative field.
Degree or equivalent and typically requires 2+ years of relevant experience.
Must be authorized to work in the US. Sponsorship is not available for this position.
Preferred
Familiarity with server-side tagging.
Proficiency in SQL for querying and manipulating data.
Familiarity with A/B testing approaches.
Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
Understanding of JavaScript, HTML, DOM manipulation, and web development frameworks for tag implementation.
Experience working in B2B marketing environments.
Continuing education in data science, digital marketing analytics, or related technical areas.
Relevant professional certifications in Google Analytics, Google Tag Manager, Tableau, or other analytics platforms.
Benefits
McKesson distributes medical supplies, information technology, and care management products and services.
