NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Sr. Analyst in Sports Analytics to assist in delivering actionable insights for their Sports businesses. This role involves data analysis, research, and performance metrics to help internal clients understand audience engagement and consumer behavior.
Create and maintain essential linear TV and streaming viewership data tracking and trending repositories, including regular reporting for sports league partners
Monitor media industry trades to stay informed on trends, emerging third-party data providers and surface competitive developments to the broader team.
Partner with the larger research team on the preparation and delivery of regularly recurring cable network performance reports and competitive analyses, including reporting to sports leagues
Analyze and interpret the rapidly evolving media landscape to inform understanding of how audiences consume video content across all platforms, including SVOD and FAST.
Support research efforts that assess the effectiveness of content strategies, including scheduling and stunting.
Contribute to custom analyses evaluating the effectiveness of key content types – such as movies, acquired series, and special events – and identifying which genres are resonating with audiences.
Employ creative data visualization techniques to present research insights in a fresh and thought-provoking manner tailored for key internal stakeholders.
Oversee measurement processes such as submitting schedule information for cable networks in Versant’s portfolio to Nielsen and ensure programming is captured accurately.
Qualification
Required
Bachelor's degree (concentration in Statistics, Business Analytics, Marketing, or related field a plus).
2+ years of analytics experience, preferably within the sports, media, or digital content industry.
Demonstrated strength in analytical thinking and data storytelling, with strong proficiency in Microsoft Excel and PowerPoint.
Highly organized, adept at multitasking, and comfortable thriving in a fast-paced work environment.
Exceptional communication and organizational abilities, with a keen eye for details.
Capable of working effectively both independently and within a collaborative team setting.
Proven self-starter with the initiative and resourcefulness to independently learn new skills and adapt quickly to evolving challenges.
Preferred
Experience in data visualization tools such as Tableau to create interactive dashboards and reports.
Proficiency in SQL for data analysis and reporting.
Familiarity with media-specific analytics platforms (e.g., Nielsen, comScore) and KPIs (e.g., ratings, impressions, reach and churn)
Avid consumer of television and streaming content, with a deep passion for and understanding of current programming, trends, and audience preferences across platforms.
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
