Analyst CRO & AB Testing

New York, NY

Full-time

Onsite

$64K/yr - $90K/yr

Entry Level

JetBlue is a leading airline company focused on providing exceptional service and value to its customers. The Analyst CRO & A/B Testing will play a crucial role in enhancing JetBlue's digital experimentation and conversion rate optimization strategies across its website and mobile app, working closely with cross-functional teams to design and analyze experiments.

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Responsibilities

Partner with the Manager of A/B Testing & CRO to design, configure, and execute statistically rigorous A/B and multivariate tests across web and mobile platforms
Build experiences and personalization campaigns in Dynamic Yield, including segmentation, triggers, targeting logic, and goal tracking
Perform technical QA to ensure proper tagging, event firing, and data integrity before, during, and after experiments
Analyze test results using appropriate statistical methods (e.g., t-tests, confidence intervals, uplift calculations) and translate insights into actionable recommendations
Write and maintain SQL queries for behavioral and transactional data extraction, validation, and test reporting
Develop dashboards and reporting pipelines to visualize experiment performance and trends over time
Collaborate with product managers, designers, developers, and analysts to integrate experimentation into agile workflows
Work closely with UX designers and copywriters to create thoughtful, testable experiences that align with brand standards and customer expectations
Apply a keen eye for design and user experience (UX) to identify opportunities for conversion improvement and evaluate how visual, copy, and layout changes influence behavior
Maintain documentation of test hypotheses, design decisions, outcomes, and impact to promote knowledge sharing
Ensure clean and consistent tracking by working with analytics and martech teams to resolve any data capture issues
Stay current on CRO and A/B testing trends, frameworks, and emerging technologies—and proactively incorporate new best practices into our testing methodology
Other duties as assigned

Qualification

Required

Bachelor’s degree in a technical or quantitative field (e.g., Statistics, Data Science, Computer Science, Economics, Engineering)
One (1) year of experience in digital analytics, optimization, or experimentation roles
Hands-on experience with Dynamic Yield or similar experimentation/personalization platforms (e.g., Optimizely, Adobe Target)
Proficiency in SQL for querying and analyzing large data sets
Strong understanding of A/B testing principles, experimental design, statistical significance, and test sizing
Familiarity with web analytics tools such as Google Analytics, FullStory, Adobe Analytics etc.
Basic knowledge of front-end technologies (HTML, CSS, JavaScript) and experience with tag management systems like Google Tag Manager
Strong analytical and communication skills, with the ability to explain complex findings to both technical and non-technical stakeholders
Comfort working with wireframes, prototypes, UX flows, and branded creative in collaboration with design and content teams
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Effective written, verbal and presentation skills
Able to work flexible hours and be available for an emergency response on short notice
Available for overnight travel (10%)
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred

Two (2) or more years of experience in digital analytics, optimization, or experimentation roles
Experience analyzing or troubleshooting personalization campaigns
Familiarity with Python or R for deeper statistical analysis or workflow automation
Experience in travel, airline, hospitality, or e-commerce industries
Experience with data visualization tools such as Looker, Tableau, or Power BI
Certifications in digital analytics, experimentation, or CRO (e.g., CXL, Google Analytics, Dynamic Yield certification)

Benefit

Access to healthcare benefits
A 401(k) plan and company match
Crewmember stock purchase plan
Short-term and long-term disability coverage
Basic life insurance
Free space available travel on JetBlue
And more

When JetBlue first took flight in February 2000, our founding goal was to bring humanity back to air travel, and over two decades later, we still put our customers, crewmembers and communities at the center of everything we do.

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