Analyst, Measurement & Insights

Alpharetta, GA

Full-time

Onsite

Entry, Mid Level

Comcast is a leader in the TV advertising industry, utilizing advanced data and technology to connect brands with their audiences across multiple screens. The Analyst, Measurement & Insights role involves analyzing market trends and campaign performance, delivering actionable insights to support sales and partner teams while collaborating cross-functionally.

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Responsibilities

Use Comcast’s proprietary data and third-party sources to generate insights across linear TV, streaming, and digital platforms.
Gathers data on competitors; analyzes and compares such competitive factors.
Prepare and deliver clear, visually compelling reports and presentations that communicate key findings and actionable insights to stakeholders.
Stay current on media measurement methodologies, advertising technologies, and industry best practices.
Understands and practices various statistical concepts, research data, standards and practices.
Works directly with cross-functional teams and department leadership to create research presentations and summaries.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.

Qualification

Required

Bachelor's Degree
2-5 Years of relevant work experience
Strong analytical skills
Ability to translate complex data into clear, compelling narratives
Experience with Microsoft Excel
Data Analysis skills
Data Storytelling skills
Ability to work with moderate guidance
Ability to collaborate cross-functionally
Understanding of media measurement methodologies
Knowledge of advertising technologies
Familiarity with industry best practices
Understanding and practice of various statistical concepts
Ability to prepare and deliver clear, visually compelling reports and presentations
Ability to gather data on competitors and analyze competitive factors
Consistent exercise of independent judgment and discretion in matters of significance
Ability to work nights and weekends, variable schedule(s) and overtime as necessary

Preferred

Some combination of coursework and experience in lieu of a degree
Extensive related professional experience

Benefit

Best-in-class Benefits

Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.

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