Digital Analyst

Dallas, TX

Full-time

Onsite

$70K/yr - $108K/yr

Entry, Mid Level

JCPenney is the shopping destination for diverse, working American families, and they are seeking a Digital Analyst to extract actionable insights from data to support digital growth. The role involves analyzing web analytics and collaborating with various teams to optimize digital merchandising strategies.

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Responsibilities

Utilize Adobe Analytics, SQL, Tableau to create reports
Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses
Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements based on those needs
Generate insight from digital data and proactively communicate opportunities or issues
Leverage analytics to continuously recommend optimization tactics that will improve product performance
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that business partners may sometimes not know they have
Discover areas of opportunity for data improvement and follow-through to see those improvements implemented
Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts
Independently seek out additional information to round out analyses and confirm assumptions

Qualification

Required

Stellar SQL and MS Excel skills
2+ years digital analytics experience
Ability to derive actionable insights from data and effectively guide decision-making
Understanding of Digital and Ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in analytical/quantitative field - e.g. statistics, economics, mathematics, marketing analytics, finance, engineering, etc