Digital Optimization Analyst

Fort Mill, SC

Full-time

Hybrid

$65K/yr - $89K/yr

Entry Level

Sunbelt Rentals is a national equipment rental company serving construction and related industries. The Digital Optimization Analyst supports digital conversion performance by executing experiments, analyzing customer behavior, maintaining onsite search, monitoring KPIs, and providing reporting to improve website and mobile app customer journeys.

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Responsibilities

Provide day-to-day analysis and tactical support using the search tech stack
Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests
Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas
Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion
Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health
Monitor key metrics—conversion rate, cart abandonment, and error rates—and escalate performance anomalies to the technical team
Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases
Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data-driven hypothesis

Qualification

Required

Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus
Experience: 1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio)
Tool Proficiency: Functional knowledge of Adobe Target or other experimentation tools
Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently
Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets
Strong analytical and problem-solving skills interpreting complex datasets
Ability to manage and collaborate with onshore, near‑shore, and offshore vendors
Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution
Thrives in a fast‑paced environment; adaptable to changing business needs
Strong bias for action with the ability to prioritize and manage multiple initiatives
Self‑starter who takes ownership, works independently, and brings energy and positivity to the team
Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job

Preferred

Prefer experience in SQL, PowerBI, and other data tools

Benefit

Hybrid work arrangement
Extensive on-the-job training for all eligible employees
Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards
Benefits eligibility on the first of the month following 30 days from your start date
12-25 vacation days depending on years of service
5 sick days
6 holidays
2 half day holidays
2 floating holidays
1 inclusion day
1 volunteer day