Sunbelt Rentals, Inc. is a leading company in the equipment rental industry, striving to be the customer's first choice. They are seeking a Digital Search Analyst who will analyze and support search-focused digital initiatives across SEO and SEM, ensuring data integrity and driving discoverability.
Provide day-to-day analysis and tactical support using the search tech stack, including Google Search Console, Ahrefs, SimilarWeb, Yext and ContentSquare, etc
Conduct daily/weekly monitoring of search performance trends, keyword rankings, and spend pacing across Google Ads, Bing Ads, Google Search Console and other platforms to ensure channels stay within benchmarks. Monitor and execute against weekly targets
Regularly update and maintain Power BI dashboards; build and modify Looker Studio reports to ensure the team has real-time visibility into performance
Assemble monthly performance reports that track impact against KPIs, highlighting key wins and areas for improvement
Execute updates for local search visibility via Yext, Google Business Profile, and Bing Places; ensure all listings are accurate and optimized
Assist in monitoring Coveo search performance and site-wide indexing issues; identify technical SEO errors such as broken links or metadata gaps
Support audits of Google Analytics tracking and tagging to ensure data flow remains accurate; escalate technical discrepancies to the data team
Participate in sprint planning and backlog grooming; provide data to support the prioritization of experimentation and A/B testing
Qualification
Required
Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus
1–3 years of hands-on experience in SEO/SEM or Digital Analytics
Functional knowledge of GA4, Google Ads, and Looker Studio; familiarity with SEO crawlers and local listing management tools
Ability to clearly explain 'what' happened in the data and ensure reporting deadlines are met consistently
Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets
Strategic thinker and visionary and with ability to drive long-term value
Strong analytical and problem-solving skills interpreting complex datasets
Experience delivering market intelligence and insights within an agile operating model
Ability to manage and collaborate with onshore, near‑shore, and offshore vendors
Intellectually curious, exploratory, and comfortable shifting between strategy and execution
Deep understanding of rental, logistics, or supply chain industry trends and market dynamics
Thrives in a fast‑paced environment; adaptable to changing business needs
Strong bias for action with the ability to prioritize and manage multiple initiatives
Self‑starter who takes ownership, works independently, and brings energy and positivity to the team
Preferred
Preferred experience working in SQL, Python, PowerBI or Tableau
Benefit
Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards
You will become eligible for benefits on the first of the month following 30 days from your start date.
12-25 vacation days depending on years of service
5 sick days
6 holidays
2 half day holidays
2 floating holidays
1 inclusion day
1 volunteer day
At Sunbelt Rentals, we provide the tools, equipment, and support our customers need to build and maintain the world around us.
