Hallmark Media is seeking a Research Analyst to join their Corporate Strategy Research and Insights team. The Analyst will provide insights and reporting to support key stakeholders, driving revenue and understanding the media landscape through data-driven insights.
In partnership with the team, you will work closely to support internal key stakeholders: Distribution and Content strategy, Corporate Strategy, and Finance teams with data driven insights
Provide regular reporting dashboards/ trackers to give senior management actionable guidance on the performance of Hallmark Media platforms (linear and digital) and its competitors nationally and locally
Create rating stories and digital insights for the Distribution sales and marketing teams supporting sales efforts and negotiations across Traditional cable, vMVPD and Digital distribution partners (AVOD/FAST, and SVOD.)
Fulfill ad-hoc requests to help guide revenue generating business decisions under tight deadlines
Participate in keeping Hallmark media abreast of changes in Media landscape by sourcing forecasting data (Pay TV, TV usage, SVOD, and AVOD/FAST), competitive business initiatives
Collaborate in providing insights that help inform decisions for Hallmark Media’s linear networks and digital properties by leveraging various data sources (i.e., Nielsen, ComScore, Stream Metrics, Antenna, WhipMedia etc.) for insights to drive the business
Qualification
Required
1+ years of relevant research experience translating large volumes of complex data into accurate, timely, actionable business insights
Experience in working with database tools and platforms
Knowledge of Nielsen-based systems and viewing statistics
Undergraduate degree – Business, Communications, Marketing, Social/Behavioral Sciences, or related field
Preferred
Experience within a TV and streaming research team preferred
Strong problem-solving and critical thinking skills to apply to research planning and execution to address business questions
Strong attention to detail, particularly when it comes to data quality and reporting
Prior experience with Nielsen/MRI/ComScore/Star Media/Antenna methodologies preferred
Must have excellent verbal and written communication skills to provide a narrative using data
Ability to work independently
Must have strong collaboration skills
Must have excellent PC skills (Microsoft Office applications)
Willingness and ability to learn in a fast-paced environment
Benefit
Hallmark Media is entertainment’s leading destination for feel-good movies & series.
