Research Analyst

Salt Lake City, UT

Full-time

Onsite

Entry, Mid Level

Nexstar Media Group, Inc. is focused on maximizing station revenue through data-driven insights. The Research Analyst will oversee audience and market research, ensuring data accuracy and providing actionable insights to support sales and marketing efforts.

Apply Now

Responsibilities

Oversee, analyze, and maintain all audience, market, and competitive research using Nielsen, PrimeLingo, Comscore, AdImpact, and other industry tools
Ensure data accuracy, integrity, and consistency across all research platforms and reporting
Monitor ratings trends, audience behavior, market dynamics, and competitive performance; proactively identify opportunities and risks
Partner closely with the Director of Sales to update pricing, inventory, and market intelligence in WideOrbit Media Sales
Provide actionable research insights that support rate integrity, inventory strategy, and revenue optimization
Develop and maintain standardized research materials that clearly articulate the value of the station’s brands and platforms
Collaborate with sales leadership and account executives to create impactful, data-driven sales presentations and custom proposals
Translate research findings into clear, persuasive narratives that support client objectives
Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners
Serve as the primary research resource for Sales, News, and Promotions departments
Compile and distribute relevant ratings reports, market insights, performance highlights, and trend analyses
Support newsroom and promotion teams with audience insights to inform content and scheduling strategies
Identify key audience stories and insights that differentiate the station in the marketplace
Present findings in a clear, concise, and visually compelling manner to internal stakeholders
Stay current on broadcast, digital, and cross-platform measurement trends and evolving research methodologies

Qualification

Required

Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field (or equivalent experience)
Strong analytical skills with the ability to interpret and explain complex data
Proficiency in PowerPoint, Excel, and presentation design; experience with WideOrbit a plus
Ability to manage multiple priorities and deadlines in a fast-paced environment
Excellent written, verbal, and interpersonal communication skills
Commercial mindset with a clear understanding of how research supports revenue growth

Preferred

Experience working with Nielsen and broadcast media research tools preferred

Benefit

Nexstar Media Group, Inc.

Glassdoor

This is some text inside of a div block.

Founded in 2000

Irving, Texas, USA

10001+ employees

http://www.nexstar.tv

5 other Similar Jobs