Google is seeking a Business Data Scientist for YouTube Marketing to tackle complex business challenges through data analysis. The role involves measuring the impact of marketing campaigns, designing experiments, and providing insights to enhance YouTube's marketing strategies.
Design and execute studies to measure the causal impact of our marketing on key brand metrics like awareness, favorability, and consideration, using techniques from survey analysis to quasi-experimental methods
Use ML to understand what features of viewer marketing campaigns drive the most impact on both brand perception and behavior especially among causal users of YT
Design experiments and measure the efficacy of cultural moments as a wrapper for other marketing initiatives at YouTube (e.g., shorts creator adoption, genai tools)
Measure impact of paid and organic social marketing on driving viewer growth and understand opportunities for converting viewers to YouTube from competitors
Work with Product and Marketing to design experiments around insights
Qualification
Required
Bachelor's degree in Statistics, Data Science, Mathematics, Physics, Economics, Operations Research, Engineering, a related quantitative field, or equivalent practical experience
Experience conducting regression analysis
Preferred
2 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree
Experience conducting causal inference analysis
Benefits
15% bonus target
Equity
Benefits
Google specializes in internet-related services and products, including search, advertising, and software. It is a sub-organization of Alphabet.
