BIC is a global consumer products company dedicated to creating simple, innovative, and sustainable everyday products. The Associate Brand Manager supports brand growth and commercial objectives by executing marketing programs, analyzing performance data, supporting go-to-market activities, and coordinating cross-functional initiatives.
Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives
Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results
Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input
Support development and execution of integrated marketing and promotional programs across channels
Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints. Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability
Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits
Support customer-specific programs, ensuring alignment with brand strategy and customer needs
Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate
Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities. Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs
Coordinate timelines, inputs, and approvals across global and regional stakeholders
Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends
Organize, analyze, and synthesize data into clear insights and actionable recommendations
Support ROI analysis and post-event evaluation of marketing and promotional investments
Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items
Manage timelines and cross-functional communication to ensure on-time, high-quality execution
Demonstrates strong business curiosity and a desire to develop a general manager mindset
Learns to balance speed and rigor, making thoughtful recommendations supported by data
Takes ownership of workstreams and follows through with accountability
Seeks feedback, learns from outcomes, and continuously improves execution quality
Qualification
Required
Bachelor's degree required
1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles
Ability to effectively organize, analyze, and present data with clear takeaways and solutions
Strong communication, collaboration, and presentation skills
Highly organized with strong project management capabilities
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Preferred
MBA a plus
Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred
Benefits
Hybrid work arrangement
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life.
