Bayer is committed to solving the world’s toughest challenges and is seeking an Associate Manager for Amazon Insights and Analytics. The role involves transforming complex Amazon datasets into actionable sales strategies, optimizing promotional spend, and providing insights to help the sales team exceed revenue targets.
Transform weekly performance data into concise, "executive-ready" performance drivers and drags that explain why sales moved and what the immediate next step should be
Trend Identification: Highlight emerging consumer search patterns before they become mainstream. Proactively identify "White Space" opportunities, products or sub-categories where the brand is under-indexing compared to the market
Brand performance: Analyze Amazon Brand Analytics and profitero and Circana data to understand consumer performance and market share performance
Promotional Effectiveness: Conduct post-event deep dives for tentpole events (e.g., Prime Day, Black Friday) to measure ROI and inform future forecasting, promo depth, and participation. Ensure promotions align with peak consumer demand and brand drive periods
Competitor Benchmarking: Monitor competitor pricing moves and in-market performance to highlight any action that needs to be taken
Conversion Optimization: Monitor the "Buy Box" and "Glance Views" to alert the Sales team of any traffic drops or conversion leaks that require immediate action
Consumer Sentimental Analysis: Monitor review counts and star ratings to provide Sales with feedback on product quality or "Frequently Bought Together" trends
Trend Identification: Highlight emerging consumer search patterns before they become mainstream. Proactively identify "White Space" opportunities, products or sub-categories where the brand is under-indexing compared to the market.Dashboard Ownership: Design and maintain automated sales reporting frameworks using Power BI, Tableau, excel and any new reporting tools. Build and manage intuitive visualizations in Power BI, Tableau, or excel that allow sales teams to see performance at a glance
KPI Management: Define and monitor critical metrics, including Topline Sales, Glance Views, Conversion Rate (CR), Subscription, Profitability, and additional priority KPIs
Standardized Reporting: Deliver weekly, monthly, and quarterly business reviews to sales team and key internal stakeholders, highlighting "Wins" and "Opportunities" based on sales volume and market share
New Item Launches: Create the "Launch Blueprint" for new SKUs, using historical category data to set realistic sales targets and advertising benchmarks
Track competitor out-of-stock events, pricing, or promotional changes to provide Sales with live-time opportunities/challenges
Qualification
Required
Education: Bachelor's degree in Business, Finance, Economics, Statistics, or a related analytical field
Experience: 2–4+ years in e-commerce analytics, retail, or a CPG environment
Advanced Excel: Pivot tables, VLOOKUP/XLOOKUP, and complex data modeling
BI Tools: Proven experience building dashboards in Power BI or Tableau
Preferred
Sales-First Mindset: The ability to see a data point and immediately translate it into a revenue-generating idea
Agility: Comfortable with the fast-paced nature of a sales cycle where data is needed 'yesterday.'
Experience with third-party Amazon tools (e.g., Pacvue, Helium10, CommerceIQ, Stackline, NielsenIQ, Profitero, or similar tools)
Amazon Fluency: Expertise with Vendor Central. Familiarity with Amazon Marketing Cloud
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Bayer is a life science company that specializes in the areas of health care and agriculture.
