Associate, Marketing Data Scientist (PCO)

Remote MA BOSTON

Full-time

Remote

$107K/yr - $147K/yr

Entry Level

Humana Inc. is committed to putting health first, and they are seeking an Associate, Marketing Data Scientist to support their Primary Care Organization by transforming data into actionable insights. This role involves analyzing marketing performance and member engagement to inform strategic decisions that improve health outcomes.

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Responsibilities

Analyze campaign performance, member engagement, and operational metrics to identify trends and opportunities
Leverage dashboards and reports that provide visibility into key performance indicators and develop insights
Collaborate with marketing, clinical, and strategy teams to translate business questions into analytical approaches
Assist in data validation, cleansing, and preparation to ensure accuracy and reliability of insights
Support ad hoc analysis requests and contribute to presentations that influence decision-making
Document methodologies and maintain data dictionaries to support transparency and repeatability
Design and evaluate experiments (A/B, multivariate, causal inference)
Develop predictive models to optimize targeting and retention
Managing multiple projects and meet deadlines
Strong analytical thinking and problem-solving skills
Ability to manage multiple priorities and deliver results in a fast-paced environment

Qualification

Required

Bachelor's degree in data Analytics, Data Science, Marketing, Business, or related field
1–3 years of experience in applying data science or advanced analytics in marketing or healthcare
Minimum of 1 year of demonstrated experience with data visualization tools (e.g., Tableau, Power BI)
Minimum of 1 year of demonstrated experience with SQL, R, Python
Experience and exposure to predictive modeling techniques (regressions, decision trees etc.)

Preferred

Experience in healthcare, primary care, or population health analytics
Understanding of campaign performance metrics and member segmentation
Knowledge of HIPAA and data privacy standards
Familiarity with causal inference techniques (propensity score matching, synthetic controls, DID etc.)
Familiarity with segmentation and targeting strategies.
Familiarity with Databricks, Snowflake

Benefits

Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance
Many other opportunities

Humana is a health insurance provider for individuals, families, and businesses.

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