Ziff Davis is a vertically focused digital media and internet company, and they are seeking a Client Strategist at CNET Group. This role involves supporting Direct Ad Sales teams by managing pre- and post-sale responsibilities, ensuring a seamless client experience, and driving business growth through strategic planning and campaign management.
Collaborate with Account Executives and cross-functional teams, including marketing, research, yield and product to create compelling, strategic media plans that that are both competitive in market and maintain a healthy program margin for the business
Recommend and revise ad placements and content channels based on campaign objectives and budget requirements, ensuring timely delivery of RFP responses
Build a high volume of RFP specific proposals, in both internal and external templates
Serve as the main internal communication point during the plan creation process, managing deadlines and resources effectively
Conduct research on user data, audience metrics, and market/category trends to inform media recommendations
Act as the primary contact for sold campaigns, managing implementation, optimization, and reporting
Ensure proper set up of media plans within the order management system, using the correct products to streamline execution with Ad Operations
Lead client touchpoints to communicate campaign performance, deliver actionable recommendations, and ensure success
Retains client base through exemplary service and positive ROI for the client
Coordinate with creative teams to develop and approve ad copy, artwork, and proofs for seamless execution
Identify upsell and renewal opportunities, collaborating with Account Executives to present them to clients
Cultivate and maintain relationships with key stakeholders across internal teams and client organizations
Stay informed of clients’ marketing strategies, objectives, and ROI expectations to provide tailored solutions
Qualification
Required
Minimum 2+ years in media planning, advertising, or marketing roles with a focus on customer engagement and campaign management
Strong communication and presentation skills, with the ability to tailor messages to varied audiences
Proficiency in Excel, PowerPoint, and analytics tools; familiarity with Salesforce is a plus
Proven ability to manage projects in a fast-paced, dynamic environment
Bachelor's degree in Marketing, Advertising, Communications, or related fields strongly preferred
Self-starter with curiosity and passion for improving customer experiences
Highly detail-oriented and organized, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
Analytical mindset to identify trends and influence decisions using data
Solutions-oriented with a drive for innovation and advancement in media sales
Preferred
Benefits
Comprehensive medical, dental, and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Employee Resource Groups
Company-sponsored events
Regular opportunities for professional growth through educational support
Mentorship programs
Career development resources
Employee engagement programs
Recognition awards
Ziff Davis is a digital media and internet company that focuses on cybersecurity and connectivity.
