Digital Marketing Analyst

Cheyenne, WY

Full-time

Remote

$70K/yr - $75K/yr

Entry, Mid Level

Pearson operates as a media and education company that offers a wide range of services to its customers. They are seeking a highly skilled Digital Marketing Analyst to join their marketing team, focusing on analyzing campaign performance and providing data-driven recommendations to optimize marketing strategies.

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Responsibilities

Analyze marketing campaign performance across various channels (digital, social media, email, etc.) to measure ROI and effectiveness.
Interpret data to identify trends, patterns, and insights that can inform strategic marketing decisions.
Develop and maintain dashboards and reports to monitor key performance indicators (KPIs).
Collaborate with the marketing team to design data-driven campaigns that align with business objectives.
Conduct market research to understand industry trends, customer behaviors, and competitive positioning.
Use statistical tools and software to analyze and interpret data sets, ensuring data accuracy and consistency.
Work with cross-functional teams, including sales and product, to align marketing insights with broader organizational goals.
Provide regular reporting on campaign performance and present insights and recommendations to stakeholders.
Stay up-to-date with the latest trends and technologies in marketing analytics and apply them to current processes.

Qualification

Required

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field or equivalent experience
2+ years of experience in marketing analytics, data analysis, or a related role.
Strong knowledge of digital marketing channels, including SEM, SEO, email, and social media.
Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.
Excellent communication and presentation skills to convey data insights to non-technical audiences.
Detail-oriented with a strong commitment to data accuracy and integrity.
Proven experience as a Data Analyst, preferably with a focus on digital marketing and D2C audiences.
Proficiency in Google Marketing Cloud tools (e.g., GA4, Google Tag Manager, Google Search Console, BigQuery).

Preferred

Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

Benefits

Pearson operates as a media and education company that offers a wide range of services to its customers.

Glassdoor

3.7

Founded in 1998

London, England, GBR

10001+ employees

https://www.pearson.com/

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