Digital Marketing Specialist

United States

Full-time

Remote

$50K/yr - $60K/yr

Entry Level

Labcorp is a healthcare company focused on improving lives through innovative solutions. They are seeking a Digital Marketing Specialist to create and maintain user-facing content for the Ovia suite of apps, collaborating with various teams to enhance member engagement and content accuracy.

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Responsibilities

Execute on Ovia's product content strategy and creation to maintain and further develop Ovia's robust clinical and lifestyle content library
Collaborate with Ovia's clinical team to ensure that new and existing content is clinically efficacious and accurate
Work closely with product leadership to promote key business initiatives throughout Ovia's content
Drive increased member engagement across all products
Develop strategies for efficient content creation and efficiency measurement including multiple language handling
Develop personalized and dynamic content approaches for users across a variety of life stages

Qualification

Required

BA/BS
1-3 years experience writing health content

Preferred

Knowledge of SEO best practices and experience using SEO tools to optimize content
Experience in creating and managing content in content management systems
Experience supporting a digital health company, Labcorp experience preferred
Proficient using Wordpress CMS