Signet Jewelers is the world's largest retailer of diamond jewelry, and they are seeking an eCommerce Digital Marketing Specialist to manage and execute their Emails and SMS marketing programs. This role involves strategizing content, tracking KPIs, and coordinating cross-channel campaigns to enhance brand positioning and customer engagement.
Independently ideate and strategize all Email and SMS content via monthly calendars. Includes the support of promotions, creating a branded customer experience through storytelling, managing the design, proofing, and testing process, managing product placement, managing copy, proofreading, and legal language – all within tight deadlines. Traffics campaigns from concept to deployment.
Tracks and reports all KPIs weekly, monthly, quarterly, and daily as needed. Deliver channel reporting for key weekly meetings (e.g. Weekly Trade, SLT Trade Prep)
Ingrains CRM strategy into day-to-day by developing and activating on segmentation logic for all email and SMS campaigns and automations
Conceptualizes, deploys, and manages email and SMS triggered sends, automations, and adhoc campaigns. Includes working cross functionally with internal teams and external vendors.
Supports other marketing channels and initiatives via cross-channel campaigns. Coordinates with buyers and merchants for cross-departmental alignment on all campaigns.
Qualification
Required
Bachelor’s degree in related field
Digital Marketing experience in one or more of the channels above
1+ years of Job-Related Experience
Experience with Google AdWords, Google DV360, Facebook Business Manager
Adobe Analytics, Google Analytics, or other reporting platform a plus
Preferred
Benefits
Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
