IXL Learning is a leading EdTech company focused on improving learning for all. They are seeking an Email Marketing Specialist to build and optimize email marketing campaigns, collaborating with various teams to enhance customer engagement and drive conversions.
Develop, manage, and launch dynamic end-to-end email marketing campaigns
Manage design requests, feedback and timelines
Conduct thorough QA of all message elements, including personalized content and mobile device rendering, to ensure the success of email execution
Work seamlessly in partnership with the content, design, engineering, and product teams
Performance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goals
Perform list segmentation, audience filtering, list validation; monitor deliverability
Technical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements
Identify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question things
Keep up-to-date on industry trends, emerging technologies, and best practices in email marketing
Help build and maintain email documentation (data dictionaries, standard operating procedures, etc.)
Qualification
Required
BA/BS degree required
2+ years of email marketing experience
1+ year working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys
1+ year working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)
Proficient with HTML/CSS
Proficient with email QA, audience segmentation, list management, and email deliverability
Experience planning, executing, and analyzing A/B and multivariate testing
Exceptional project management skills, extremely detail-oriented, and ability to multitask
Strong project management skills with some experience using project management tools (ex: Jira, Airtable, etc.)
Excellent problem-solving skills: able to anticipate obstacles and identify opportunities
Solid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholders
Can identify and develop email system-related improvements and efficiencies
Understands email marketing best practices
Preferred
A basic understanding of AMPscript and/or Liquid template language
Benefits
At IXL Learning, we are passionate about improving learning for all.
