In Platform Performance Marketing Manager - Personal Health Care
United States
Full-time
Remote
$85K/yr - $122K/yr
Entry Level
Procter & Gamble is a leading consumer goods company, and they are seeking an In Platform Performance Marketing Manager for their Personal Health Care division. The role focuses on activating, optimizing, and managing performance marketing programs to drive digital sales growth.
Activate and manage performance marketing campaigns across priority digital channels (e.g., retail media, eRetail search, paid social, programmatic, affiliate)
Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, inline with brand defined strategy
Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery
Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas
Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve outcomes across audience, creative, placements, and bids
Partner with the Strategist to operationalize optimization frameworks and ensure insights are actioned quickly
Execute testing plans (creative, audience, bid strategy, landing page) including A/B tests and incremental experiments
Support tagging strategy, QA, and data capture to ensure performance measurement is accurate and actionable
Contribute to performance reporting and learning readouts by translating data into clear observations and implications
Ensure all performance marketing execution adheres to P&G media buying principles, governance, and stewardship standards
Follow established trading playbooks, QA processes, and documentation standards
Support operational discipline through consistent workflows, naming conventions, and platform hygiene
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field
1-2 years experience in performance media execution, preferably within consumer goods or digital commerce environments
Hands‑on experience driving indirect sales through performance marketing channels
Proven experience executing and optimizing ecommerce or digital commerce media programs
Strong working knowledge of ecommerce platforms, media buying platforms, and performance marketing best practices
Familiarity with digital marketing channels including retail media, eRetail search, paid social, programmatic, and affiliate marketing
Analytical proficiency and comfort working with performance data, dashboards, and web analytics tools (e.g., Google Analytics, Adobe Analytics)
Strong executional discipline with high attention to detail and accuracy
Comfortable working fast and iterating based on performance signals and test results
Collaborative mindset with the ability to work effectively across strategy, creative, analytics, and agency teams
Self‑directed, dependable, and able to manage multiple campaigns and priorities simultaneously
Curious, proactive, and motivated to continuously improve performance outcomes
Passion for driving digital sales growth and belief that performance can always be optimized further
Ability to work hybrid schedule in Cincinnati, OH based office
Preferred
Benefits
Total rewards at P&G include salary + bonus (if applicable) + benefits.
Our company is committed to providing equal opportunities in employment.
We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
P&G participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
P&G was founded more than 185 years ago as a soap and candle company.
