Aegon is seeking an Intermediate Email Marketing Specialist to design and deploy marketing technology resources for optimizing automated marketing campaigns. The role involves building and deploying emails, collaborating with internal teams to improve campaign performance, and analyzing campaign results to make data-driven recommendations.
Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
Support campaign setup, QA, scheduling, and monitoring
Collaborate with internal teams to improve campaign performance, personalization, and customer experience
Help document platform processes, campaign guidelines, and performance best practices
Analyze campaign performance and make data-driven recommendations
Assist with team-wide projects and continuous improvement initiatives
Qualification
Required
Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud)
Analytical and problem-solving skills
Excellent written and oral communication skills
Ability to handle multiple priorities and meet deadlines
Two years of experience in digital marketing, preferably in reporting and analytics/visualization
Working knowledge of HTML
Familiarity with CAN-SPAM laws
Creative and strategic thinking ability
Attention to detail
Ability to multi-task and quickly adapt to changes in priorities
Self-motivated with the ability to work independently and collaboratively
Proficiency using MS Office applications
Preferred
Financial services experience (e.g. Retirement, Life Insurance, Investments)
Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
Knowledge of project management methodologies
Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
Experience working with relational data, data extensions, and subscriber management
Understanding of email deliverability, CAN-SPAM compliance, and best practices
Excellent attention to detail, organizational, and problem-solving skills
Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo)
Experience with Google products (e.g. Google Analytics 360, Google Tag Manager, Google Data Studio)
Solid understanding of SQL, rational databases, and normalization
Proficiency in use of query and reporting analysis tools
Competency in Excel (macros, pivot tables, etc.)
Ability to create audience segmentation, custom reports, and custom dashboards
Extensive experience developing, maintaining and managing Tableau driven dashboards and analytics, and working knowledge of Tableau administration/architecture
Proficiency using Tableau or other BI applications
Experience with Adobe Create Suite
Benefits
Annual Bonus based on the Company Bonus Plan/Individual Performance
Aegon offers products and services in the life insurance, pension, retirement, and asset management fields.
