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WTW
·
July 2, 2025
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Lead Generation Associate (remote)

Arlington, VA
Full-time
Remote
$75K/yr - $85K/yr
New Grad, Entry Level
WTW is a leading provider of data-driven, insight-led solutions in the areas of people, risk and capital. The Lead Generation Associate will play a crucial role in generating and cultivating potential clients through sales campaigns and collaboration with various teams to enhance the sales pipeline.
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Responsibilities

  • Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
  • Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
  • Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
  • Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.
  • Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
  • Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
  • Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
  • Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
  • Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
  • Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

Qualification

Required

  • Passion for business development, sales, and/or sales operations; experience preferred.
  • Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems.
  • Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the face of change and ambiguity.
  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and leaders.
  • Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.
  • Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture.
  • Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools.
  • Excellent Microsoft Office skills, particularly Excel.
  • State Life and Health license required within 90 days of joining
  • Bachelor’s degree or equivalent experience; HS diploma required.

Preferred

  • Experience in the employee health & benefits industry

Benefits

  • Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
  • Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (Washington State only)
  • Retirement Benefits: Contributory Pension Plan and Savings Plan (401k). All Level 38 and more senior roles may also be eligible for non-qualified Deferred Compensation and Deferred Savings Plans.
At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk and capital.
Glassdoor
3.9
Founded in 1828
London, England, GBR
10001+ employees
https://www.willistowerswatson.com