ExamWorks is a leading provider of innovative healthcare services, and they are seeking a Marketing Associate to join their team. This role involves implementing various marketing strategies, managing campaigns, creating content, and ensuring effective communication across business units.
Create and manage content calendars driving all marketing campaigns, including but not limited to social media, newsletters, emailers, live engagements, and other media as needed.
Execute market research projects.
Create copy, edit, proofread, and revise communications.
Design and launch email campaigns.
Work with management to determine event budget and manage expenses within budget.
Promote products and services through public relations initiatives.
Develop marketing communications campaigns and measure effectiveness over time.
Create thought leadership materials and fresh content ideas that align with company goals.
Work one-on-one with executive-level contacts developing and executing bespoke strategies to increase individuals’ and company’s social media engagement and exposure.
Assist, develop and execute communications strategy for key media contacts and customer references.
Research media coverage and industry trends.
Work with internal team members, external stakeholders, and companies that create content and will manage the outside resources.
Coordinate conferences, trade shows, and press interviews.
Manage marketing templates and information.
Attend regular sales and marketing meetings.
Create and manage initiatives to promote internal staff engagement in marketing campaigns.
Performs other duties as assigned by management.
Qualification
Required
Bachelor’s degree with emphasis in communications and/or marketing preferred.
Minimum two years of demonstrated marketing experience required.
Must have complete knowledge of general computer, fax, copier, scanner, and telephone.
Must be knowledgeable of multiple software programs, including but not limited to Microsoft Word, Outlook, Excel, PowerPoint and the Internet.
Ability to follow instructions and respond to managements’ directions accurately and efficiently.
Must demonstrate accuracy and thoroughness and look for ways to improve and promote quality and monitor own work to ensure quality is met.
Must demonstrate exceptional communication skills by conveying necessary information accurately, listening effectively and asking questions where clarification is needed.
Must be able to work independently with minimal supervision, prioritize work activities and use time efficiently.
Must be able to maintain confidentiality.
Must be able to demonstrate and promote a positive team-oriented environment.
Must be able to stay focused and concentrate in close quarters with normal distractions and without distracting others.
Must be able to work well under pressure and meet occasional tight deadlines.
Ability to manage and direct change, delays, or unexpected events appropriately.
Ability to follow all company policies and procedures in effect at time of hire and as they may change or be added from time to time.
Preferred
Experience with a legal organization or within the law community preferred.
Preferred competency with SEO tool SEMrush, social media management tool Hootsuite, WordPress, Umbraco 7, and Dynamics 365 CRM.
Benefits
Medical
Vision
Dental
Paid time off
401k
ExamWorks provides medical examinations, peer reviews, bill reviews, Medicare compliance service and IME-related services.
