Belden Inc. is a leader in networking solutions, and they are seeking a Marketing Specialist to enhance their marketing efforts. The role involves implementing various marketing activities, managing integrated marketing plans, and collaborating with multiple teams to drive brand awareness and business growth.
Implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to RUCKUS business and sales objectives for your assigned area of responsibility
Takes the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline
Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives
Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives
Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines
Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives
Manage effective utilization of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome
Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs (such as MDF) already in place
Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team
Responsible for lead and database management – in-line with the specified best practices and processes
Qualification
Required
A bachelor's degree, preferably in Communications, Marketing, Business or similar discipline
1-2+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing
Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Ruckus-CommScope leadership
Strong operational and execution focus, driven by customer intimacy
Excellent understanding of social media channels, content developments, metrics and tools
Experience with B2B Martech stack such as Marketo, Zoom, Tableau, Salesforce.com, etc
Experience in campaign development and execution through multiple tactics
Preferred
Benefits
Belden Inc. delivers complete connection solutions that unlock untold possibilities for our customers, their customers, and the world.
