Cardinal Health is a manufacturer and distributor of medical and laboratory products. They are seeking a Trade-Marketing Specialist to assist in the development and execution of marketing campaigns, optimize supplier relationships, and enhance product visibility through various digital and trade marketing strategies.
Assist in the development and execution of digital marketing campaigns (email marketing and social media) to increase brand visibility, and engagement in tradeshows
Help track and optimize product listings, monitor category performance, competitive analysis, and assist in developing strategies to increase category sales and profitability.
Support the planning and execution of trade marketing programs, including in-store promotions and point-of-sale materials (POP, displays, etc.), and retailer partnerships to enhance product visibility and drive sales in both digital marketing environments and trade marketing spaces.
Assist in creating content for digital platforms such as social media, websites, and email campaigns. Ensure that content is SEO-friendly and aligns with brand messaging and strategy.
Support the tracking and analysis of key performance metrics from digital campaigns, category performance, and trade marketing efforts.
Help generate reports and provide insights to optimize future marketing activities.
Collaborate with cross-functional teams, including sales, manufacturers, and corporate product teams, to ensure smooth execution of marketing campaigns and category management initiatives.
Assist marketing department in marketing efforts and communications management with other business units.
Help maintain relationships with retail & supplier partners and ensure alignment on marketing initiatives, product placements, and trade marketing activities.
Qualification
Required
Bachelor’s degree in Marketing, Business, Communications, or a related field.
2-4 years of experience performing related tasks.
Basic proficiency in digital marketing tools such as Marketing Cloud, Adobe Experience, Adobe Analytics, Canvas, Final Cut or similar platforms.
Familiarity with trade marketing strategies, including in-store promotions and retail partnerships.
Strong communication and writing skills, with the ability to produce high-quality content for various digital channels.
Strong attention to detail, organization, and time-management skills.
Microsoft Office Knowledge is required. Intermediate knowledge of Microsoft Excel (pivot table and v-lookup’s) is required.
Fully Bilingual in Spanish and English oral and written is required.
Preferred
Familiarity with social media advertising tools (Facebook Ads, Google Ads, etc.)
Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
Benefits
Cardinal Health is a manufacturer and distributor of medical and laboratory products.
