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Cardinal Health
·
April 13, 2025
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Trade-Marketing Specialist

United States
Full-time
Remote
Entry Level
Cardinal Health is a manufacturer and distributor of medical and laboratory products. They are seeking a Trade-Marketing Specialist to assist in the development and execution of marketing campaigns, optimize supplier relationships, and enhance product visibility through various digital and trade marketing strategies.
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Responsibilities

  • Assist in the development and execution of digital marketing campaigns (email marketing and social media) to increase brand visibility, and engagement in tradeshows
  • Help track and optimize product listings, monitor category performance, competitive analysis, and assist in developing strategies to increase category sales and profitability.
  • Support the planning and execution of trade marketing programs, including in-store promotions and point-of-sale materials (POP, displays, etc.), and retailer partnerships to enhance product visibility and drive sales in both digital marketing environments and trade marketing spaces.
  • Assist in creating content for digital platforms such as social media, websites, and email campaigns. Ensure that content is SEO-friendly and aligns with brand messaging and strategy.
  • Support the tracking and analysis of key performance metrics from digital campaigns, category performance, and trade marketing efforts.
  • Help generate reports and provide insights to optimize future marketing activities.
  • Collaborate with cross-functional teams, including sales, manufacturers, and corporate product teams, to ensure smooth execution of marketing campaigns and category management initiatives.
  • Assist marketing department in marketing efforts and communications management with other business units.
  • Help maintain relationships with retail & supplier partners and ensure alignment on marketing initiatives, product placements, and trade marketing activities.

Qualification

Required

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2-4 years of experience performing related tasks.
  • Basic proficiency in digital marketing tools such as Marketing Cloud, Adobe Experience, Adobe Analytics, Canvas, Final Cut or similar platforms.
  • Familiarity with trade marketing strategies, including in-store promotions and retail partnerships.
  • Strong communication and writing skills, with the ability to produce high-quality content for various digital channels.
  • Strong attention to detail, organization, and time-management skills.
  • Microsoft Office Knowledge is required. Intermediate knowledge of Microsoft Excel (pivot table and v-lookup’s) is required.
  • Fully Bilingual in Spanish and English oral and written is required.

Preferred

  • Familiarity with social media advertising tools (Facebook Ads, Google Ads, etc.)
  • Experience with email marketing platforms (Mailchimp, HubSpot, etc.)

Benefits

Cardinal Health is a manufacturer and distributor of medical and laboratory products.
Glassdoor
3.7
Founded in 1971
Dublin, Ohio, USA
10001+ employees
https://www.cardinalhealth.com