Advisor, UX Researcher (8 month contract)

Toronto, ONT, Canada

Full-time, Contract

Hybrid

$69K/yr - $127K/yr

Entry, Mid Level

Definity is a leading insurance company in Canada, seeking a UX Researcher to optimize digital buy-flows and enhance user experience. The role involves conducting comprehensive user research, analyzing data, and collaborating with design and product teams to drive improvements in digital services.

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Responsibilities

Optimize digital buy-flows and sales funnels through comprehensive analysis of user behavior, leveraging multiple data sources including click-level tracking, user surveys, and transactional metrics to enhance conversion rates and service effectiveness
Plan, execute, analyze and socialize mixed methods generative research to support strategic initiatives
Collect and analyze digital experience data using on-site surveys (e.g., SEQ) to identify improvement opportunities and share results with Content, Product and Design teams
Automate and democratize UX research by developing custom tools (Python, R) and creating educational materials and documentation
Lead the development, facilitation, and analysis of user testing initiatives to capture feedback on both project-specific and broader journey experience
Participate in Agile rituals and work effectively within a Kanban process framework
Work collaboratively with UX/UI Design and Digital Product teams to support ongoing initiatives

Qualification

Required

University Degree or College Diploma, or equivalent work experience
2+ years' experience in UX Research, with a portfolio that demonstrates end-to-end ownership of generative and evaluative studies across complex digital products and services
Experience collaborating cross-functionally with Content design, UX, product, Business, and Customer Journey/Service Design teams within Agile frameworks
Ability to distill complex findings into clear, actionable insights and advocate for users through compelling storytelling that drives real product impact
Experience with e-commerce and digital buy-flow optimization, including identifying and reducing friction in key conversion paths
Proficient in mixed-methods research — from qualitative interviews and usability testing to quantitative analysis, including survey design, A/B testing, and advanced statistical techniques
Comfortable coding in R or Python to analyze large datasets, automate research workflows, and scale insights across teams
Experience leveraging Large Language Models (LLMs) with a focus on ethical implementation and maintaining human oversight throughout the process
Skilled at evaluating interaction design and usability through task-based testing, heuristic reviews, and behavioral analysis
Confident in assessing content clarity through comprehension testing — ensuring labels, content, and terminology are intuitive and user-friendly
Proficient in information architecture methods such as card sorting and tree testing to validate navigation and content organization
Experience exploring tone, visual appeal, and emotional resonance through surveys, preference testing, and design feedback sessions
Extensive experience with remote user testing platforms (e.g., UserTesting.com, UserZoom) to efficiently recruit participants and conduct moderated/unmoderated studies at scale
Proficient with digital experience analytics tools (e.g., FullStory, Content Square) for session replay analysis, heatmap generation, and funnel visualization to identify UX issues and opportunities
Experience with customer feedback and survey platforms (e.g., VWO, Medallia, Qualtrics) to collect, analyze and act on user insights through various touchpoints, with a focus on survey design and analysis

Preferred

Benefits

Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

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