Analyst, Digital Experience Optimization

Minneapolis, MN

Full-time

Hybrid

$60K/yr - $72K/yr

New Grad, Entry Level

Ovative Group is an independent media, measurement, and creative firm that helps brands transform their marketing strategies. They are seeking an Analyst for Digital Experience Optimization to support data analysis, testing execution, and performance reporting, while building foundational skills in website and app optimization, analytics, and UX.

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Responsibilities

Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities
Evaluate business objectives, competitive landscapes, and performance trends to support data-driven recommendations
Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms
Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey
Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights
Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision-making
Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes
Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners
Monitor experiment performance and document learnings and results
Translate testing outcomes into clear insights and recommendations for internal teams and client-facing materials
Seek to understand client business goals and how DXO work supports broader media and measurement strategies
Collaborate cross-functionally with media, analytics, and strategy teammates
Support client-facing meetings through preparation, note-taking, and follow-ups
Contribute to client deliverables including slides, documentation, and summaries of findings
Strive to be the best interaction of the client’s day
Clearly communicate results, insights, and next steps through written and verbal updates
Manage assigned workstreams independently with initial direction and ongoing support

Qualification

Required

Strong analytical and critical thinking skills through academic projects, internships, or other experiences
Ability to break down problems and approach them in a structured way
Clear written and verbal communication skills, including comfort summarizing data insights for various audiences
High attention to detail and ability to produce accurate, organized work
Ability to balance multiple competing priorities and manage multiple project timelines
Ability to work collaboratively and manage interactions professionally
Willingness to take ownership of tasks and follow through on commitments
Familiarity with basic tools such as Excel, Google Sheets, PowerPoint, or Google Slides

Preferred

Exposure to digital marketing, analytics, UX, CRO, or experimentation through coursework, internships, or projects
Familiarity with analytics or testing tools (e.g., Google Analytics, Adobe Analytics, Optimizely, VWO, Adobe Target, etc.)
Interest in website/app performance, user behavior, or digital customer journeys

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day

Digital strategy consultants serving the retail and consumer packaged goods industry

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