Tesco is a supermarket, technology company, and mobile network provider focused on making everyday life better for its customers, colleagues, and communities. The Audience Orchestration Designer builds, tests, and activates customer audiences and journeys across multiple channels using Adobe Experience Platform, while optimising campaign execution and customer communications.
Build and refine customer segments in Adobe AEP based on stakeholder briefs
Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions
Run test-and-learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement
Troubleshoot data or journey issues, ensuring real-time behavioural triggers and integrations function correctly
Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI-driven journeys, real-time personalisation), and maintain documentation and audience catalogues
Qualification
Required
Hands-on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years)
Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys
Detail-focused problem-solver with the ability to work at pace and manage multiple builds
Solid understanding of customer lifecycle marketing, personalisation, and real-time / event-driven journeys
Awareness of GDPR and data privacy principles in a customer context
Preferred
Benefits
60% of the week collaborating with colleagues at office locations or local sites and the rest remotely
Flexible working support
Tesco is a retailers of consumer goods from food to fashion.
