Metro is unique among the nation’s transportation agencies, aiming to provide a world-class transportation system. The Creative Designer will develop and design marketing and communication materials to promote the transit system and enhance customer information, collaborating with internal and external clients to achieve strategic goals.
Conceptualizes, designs, refines, and produces creative work and documents for Metro's internal and external clients
Designs customer-facing information to enhance the customer experience
Designs marketing materials to educate and increase awareness of Metro and its assets; assists in the development of marketing strategies and ideas
Investigates and resolves design problems by researching data in order to find the best possible solutions
Prepares visual presentations using a variety of software
Collaborates with clients to refine project objectives and to determine how best to accomplish within time and budgetary constraints
Creates illustrations from photographs, sketches, blueprints, and verbal instructions and ideas
Oversees consultants in the creation of illustration or photography, including selection of models, locations, lighting, layout, and props
Assists with photoshoots to ensure the project vision is being executed properly
Prepares approved artwork for printing by assembling finished comps, creating printable PDF (Portable Document Format) files, specifying print instructions, and reviewing and approving printer's proofs and printed product at press checks
Prepares approved artwork for online/screen/mobile viewing in appropriate sizes and digital file types
Tracks projects' progress and compiles photocopied or digital records of revisions
Works closely with Production Manager to make sure deadlines are met
Keeps up to date on creative and technological developments in the field
Trains and provides design direction to interns; oversees their work on specific projects
Develops style guides for external partners
Directs the work of outside designers, illustrators, photographers, and other vendors
Contributes to ensuring that the Equal Employment Opportunity Office (EEO) policies and programs of Metro are carried out
Qualification
Required
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position.
Bachelor's Degree in Graphic Design, Interaction Design, Environmental Design, Advertising, or related field
One year of relevant experience in graphic design, interaction design, environmental design, or advertising and production; outstanding professional portfolio is preferred
A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Occasional use of graphic equipment such as knives and paper-cutters
Preferred
Experience building iterative digital design systems (e.g., in Figma, Adobe CC) with well-documented libraries of icons, styles, components, and guidance for responsive websites, mobile apps, and screens
Ability to create high-fidelity UI designs, templates, interactive prototypes, wireframes, and user flows
Ability to design customer information for digital and physical platforms, incorporating best practices and accessibility guidelines
Experience assisting with user research, testing, and service design methodologies to translate user needs into design improvements across the customer journey
Experience collaborating with cross-functional teams throughout the product life-cycle – including requirements gathering, developer implementation, reviews, refinements, and documentation
Benefits
Metro is unique among the nation’s transportation agencies.
