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LG Electronics North America
·
June 13, 2025
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Digital Experience Analyst

Huntsville, AL
Full-time
Hybrid
$53K/yr - $63K/yr
Entry, Mid Level
LG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. The Digital Experience Analyst will analyze customer experience data, maintain website content, collaborate on UI improvements, and grow into an emerging AI role, impacting customer satisfaction directly.
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Responsibilities

  • Analyze customer behavior patterns using web analytics tools (Google Analytics, Microsoft Clarity)
  • Build and maintain performance dashboards in Looker Studio to track key metrics
  • Monitor customer satisfaction scores (CSAT) and identify improvement opportunities
  • Translate data insights into actionable recommendations for websites and AI feature enhancements
  • Partner with development teams on website UI/UX improvements
  • Manage and prioritize development tickets for customer support pages
  • Participate in user acceptance testing (UAT) for web updates
  • Ensure product support pages updated are optimized for user self-service
  • Apply UX principles to improve customer journey and information accessibility
  • Optimize AI chatbot prompts and responses to improve customer interactions
  • Collaborate on AI-powered support tool implementations and improvements
  • Stay current with AI/ML trends in customer support and recommend new features
  • Work with stakeholders to define AI feature requirements and success metrics
  • Lead cross-functional digital experience initiatives
  • Serve as liaison between business stakeholders and technical teams
  • Translate business objectives into clear technical requirements
  • Manage vendor relationships for digital support tools

Qualification

Required

  • 2-5 years of experience combining at least two of these areas: Data analysis and reporting, Web development or UI/UX projects, Customer experience or digital product management
  • Proficiency with analytics tools (Google Analytics, Microsoft Clarity)
  • Experience building dashboards (Looker Studio, similar platforms)
  • Understanding of web development processes and basic HTML/CSS concepts
  • Strong Excel/Google Sheets skills for data manipulation
  • Project management experience with ability to manage multiple priorities
  • Excellent communication skills for presenting insights to diverse audiences
  • Problem-solving mindset with attention to detail

Preferred

  • Bachelor’s degree in computer science, Business, Data Analytics, or related field
  • Experience with Agile development methodologies
  • Familiarity with Python for data analysis
  • Previous exposure to AI/ML tools or chatbot platforms
  • Experience with conversion optimization
  • Knowledge of customer support processes and tools

Benefits

  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life.
  • Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.
At LG, we provide products and services aimed at helping people—at home, at work, or wherever life takes them.
Glassdoor
3.0
Founded in 1978
Englewood Cliffs, NJ, US
1001-5000 employees
https://www.lg.com/us