Digital Experience Analyst

Broomfield, CO, US

Full-time

Hybrid

$58K/yr - $74K/yr

Entry, Mid Level

Vail Resorts is seeking a Digital Analyst to support their Digital Experience organization with business reporting and performance insights across a portfolio of resort and product websites. The role focuses on translating data into actionable recommendations to enhance guest experiences and improve business outcomes while collaborating with various teams.

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Responsibilities

Produce and evolve Monthly Business Reports (MBRs) for digital properties, summarizing key trends, drivers, and recommended actions
Build, maintain, and QA recurring dashboards and reporting views (BrightEdge, Adobe Analytics)
Track and report on KPIs across the guest journey (e.g., discovery → planning → purchase/booking intent actions), including traffic, engagement, conversion indicators, and channel performance
Deliver concise narrative summaries to accompany reports, highlighting: what changed month-over-month, why it likely changed (where evidence supports), what actions we recommend next
Use monitoring tools to identify friction points via heatmaps, session replay, scroll behavior, and form interactions
Support journey and funnel analysis by segmenting audiences and behaviors (new vs. returning, device, channel, geography, resort/product)
Identify content and UX opportunities based on observed behavior patterns (e.g., drop-off points, rage clicks, excessive scrolling, form abandonment)
Monitor organic search performance using BrightEdge (or similar), reporting on visibility, share of voice, page/topic performance, and opportunity areas
Partner with SEO stakeholders by surfacing insights and changes in trends that may impact resort/product discovery
Monitor and report on site/app performance indicators using Dynatrace (or similar) to highlight potential experience-impacting issues (e.g., latency, availability, error trends)
Flag anomalies, correlate performance signals with drops in engagement/conversion indicators, and route issues to appropriate technical partners
Validate measurement consistency by checking for anomalies in Adobe Analytics trends and key events
Support a KPI and definitions library (e.g., metric definitions, report logic, dashboard notes) to maintain reporting consistency across 30+ properties
Assist in documenting recurring insights, reporting processes, and data caveats to increase stakeholder confidence and reduce ambiguity

Qualification

Required

Bachelor's degree (or equivalent practical experience) in analytics, business, marketing, economics, information systems, or related field
1-3 years of experience in digital analytics, marketing analytics, product analytics, or reporting
Comfort with data manipulation and reporting (Excel/Google Sheets; pivots, trend analysis, basic visualizations)
Strong written and verbal communication—able to translate data into clear narratives for non-technical audiences
Highly organized and able to manage recurring deadlines across many stakeholders and properties

Preferred

Exposure to one or more: Adobe Analytics, Mouseflow, BrightEdge, Dynatrace
Familiarity with digital marketing, eCommerce, Tableau, and website operations
Project management certification (e.g., PMP, Agile Certified Practitioner)
Basic understanding of web/app performance concepts
Background in hospitality, travel, or consumer-facing digital environments
Demonstrated ability to improve workflows and issue-tracking processes at scale
Interest in UX and customer journey optimization

Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.

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