Brafton is one of the world's leading content marketing firms, and they are seeking a Web Projects Lead to join their UX team. This role involves leading website redesign projects, utilizing client and industry research to create user-friendly websites while collaborating with various stakeholders.
Examining site analytics and applying insights gleaned here when devising website redesign strategy
Developing and refining site navigation and information architecture
Reviewing and providing a Keep-Update-Delete analysis on all content on a given website, based on the client's and website's strategic goals.
Designing/building website content using pagebuilding tools and platforms such as Elementor, WPBakery, Hubspot, Webflow, and others.
Reviewing and providing feedback on mockups, with a particular focus on UX and CRO
Ensuring the new website aligns with and leverages client branding and messaging
Clearly and authoritatively communicating around requirements and action items with both internal and external stakeholders
Leading (along with the Project Manager) on the organization and process-adherence necessary to enable a smooth website redesign project.
Developing or contributing to user journey mapping
Ideating on and implementing A/B testing and multivariate testing
Developing brand messaging and positioning for organizations and/or their products and services
Executing on assigned deliverables, with the close supervision and support of the Chief Services Officer (CSO).
Working under deadline pressure to produce quality, on-brand and on-spec work.
Collaborating with other members of the design and development teams as part of the website redesign process.
Collaborating with other team members as part of the consulting team's deliverable peer-review process.
Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned task.
UX and technical site analysis — both strategic and technical
Carefully tracking projects in Brafton's project management application.
Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines.
Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality.
Assisting other team members with information synthesis, formatting and report proofing as directed by the CSO.
Exploring and developing new service offerings, with the support of managers and senior colleagues.
Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
Qualification
Required
Excellent written and verbal communication skills
Exceptional writing skills
Comfort and efficacy with spreadsheets
Knowledge of the evolving digital search landscape and content marketing
Knowledge of website design and UX best practices
Technical knowledge of WordPress and other widely used CMS
Preferred
Bachelor’s degree preferred
Minimum two years of relevant work experience preferred
Benefits
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech.
