SHOPLINE is hiring a User Researcher to study e-commerce sectors, consumers, and merchants using qualitative and quantitative research. The role translates findings into product requirements and supports cross-functional teams in improving localized products and tracking their impact.
Industry Benchmarking & E-commerce Trends: Monitor e-commerce dynamics, shopper behavior patterns, and emerging market trends across Fashion, Beauty, Health, and Home sectors, providing actionable category and competitor insights
End-to-End Research Execution: Plan and conduct qualitative interviews (consumers/local merchants), survey questionnaires, and usability evaluations under guidance to uncover underlying motivations and operational bottlenecks
User Journey & Experience Mapping: Map end-to-end user journeys to identify drop-off points, friction, and unmet needs across various scenarios, diagnosing gaps in merchant workflows and consumer touchpoints
Data Analysis & Synthesis: Clean, review, and synthesize mixed-methods data (qualitative feedback and quantitative metrics) into clear, evidence-based insights
BRD Framing & Product Translation: Assist in drafting research sections of BRDs, articulating clear market problem statements, functional opportunities, and localized solutions for product teams
Methodology & Portfolio Development: Apply foundational frameworks from HCI, psychology, sociology, or product design to standardize research practices, continuously enriching research case studies and professional deliverable portfolios
Cross-functional Collaboration & Closed-Loop Tracking: Partner closely with PMs, designers, and developers throughout the delivery cycle, conducting post-launch follow-ups to measure actual impact on merchant adoption and user satisfaction
Qualification
Required
Preferred
Benefits
SHOPLINE is a global smart commerce enabler providing a true omni-channel platform.
